Sid Suri is product marketing manager, MDM for TIBCO Software, Inc. In this role he is responsible for taking TIBCO's MDM products to market, from developing an overall go-to-market strategy to offering customer and sales support. Prior to joining TIBCO, he was an iSolutions marketing manager at C-bridge, a technology consulting firm that a pioneered the delivery of trusted information sharing solutions. Sid holds an MBA from Haas Business School, University of California, Berkeley, as well as a BA in economics and Italian from Middlebury College.
Implementing a Service Oriented Architecture (SOA) has the potential to offer
tremendous long-lasting benefits to the enterprise. First, it reduces cost by
offering a smarter, better way of developing applications by turning both
existing and new functionality into reusable services.
The second SOA promise relates to composite applications that let developers
leverage pieces of existing functionality and data that may be locked in
independent applications and combine them to rapidly produce new business
services or applications. For example, a bank may have data on a specific
customer in the retail banking, home mortgage, and student loan branches.
With customer information siloed by product, it becomes difficult if not
impossible to upsell or cross-sell intelligently.
A composite application solves this issue by cutting across system and
geographical boundaries and... (more)
Sid Suri is product marketing manager, MDM for TIBCO Software, Inc. In this role he is responsible for taking TIBCO's MDM products to market, from developing an overall go-to-market strategy to offering customer and sales support. Prior to joining TIBCO, he was an iSolutions marketing manager at C-bridge, a technology consulting firm that a pioneered the delivery of trusted information sharing solutions. Sid holds an MBA from Haas Business School, University of California, Berkeley, as well as a BA in economics and Italian from Middlebury College.
Scott Sellers
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